X-Factor Retail Merchandising
Tuesday, December 29th, 2009
The Smiling Grape Company has always had a unique direction with retail merchandising ideas. In our wonderful wine shop you can match wines with movies, music or even people (!)
People? Shirley schum mishtake? Well, our last experimental merchandising idea has worked wonders - yup, we matched up wines with the X-Factor judges and the wines flew off the shelves much to our amazement. The results are in:
Louis Walsh matched with Vin de Pays des Cotes de Gascogne 2008 Domaine de Sainte-Lannes (Fun, not overly complex and enjoyable) - Bottles sold: 143
Cheryl Cole matched with Bergerie de la Bastide Rosé 2008 (Fruit forward, well balanced and leaves you wanting more…but we recommend that you take out the earplugs when drinking) - Bottles sold: 89
Dannii Minogue matched with The Wrong Un Shiraz Cabernet 2008 One Chain Vineyards (Smooth, elegant and long on the legs) - Bottles sold: 73
Simon Cowell matched with Zuccardi Series A Malbec 2008 (Rich, powerful, suave with titanic self-belief) - Bottles sold: 3
Ladies and Gentlemen…the public have spoken.