The Smiling Grape Company is an award-winning independent family owned wine merchant based in St Neots, Cambridgeshire. We have a fresh and unique approach to wine retail designed to take the “stuffiness” out of wine with a set goal to “entertain”. As our name suggests, we make choosing wines fun and enjoyable! With our successful creative merchandising and retail skills we successfully help break down the barriers of wine by carefully matching wines with just about anything you can imagine: food, celebrations, sports, fashion, news, technology, celebrities, politicians, books, property, music, films, TV programmes and even cars! We look forward to welcoming you at our wonderful wine emporium…

Winner of the 2015-2016 International Wine Challenge
“Regional Merchant of the Year for Eastern England”

Shortlisted for the 2016 Grocer Gold Awards
“UK Drinks Retailer of the Year”

Finalist for the 2014 Drinks Retailing Awards
“UK Independent Drinks Retailer of the Year”

Finalist for the 2013 Harpers Awards
“Best Top Merchant of the Year up to 3 Stores”

Shortlisted for the 2012, 2013 & 2014 International Wine Challenge
“Regional Merchant of the Year for Eastern England”

Nominated for the 2013 & 2014 IWSC
“Independent Retailer Award”

Runner-Up for the 2010 Drinks Retailing Awards
“UK Independent Wine Retailer of the Year”


Matt Ellis, Managing Partner
After leaving university Matt enjoyed a varied career in sales, marketing, charity fundraising and producing for the British movie industry which included attempting to turn Hartlepool into the fictional town of Wombatville. It was after an afternoon of auditioning Roly Poly dancers gyrating to Gazza’s “Fog On The Tyne” that Matt decided it was time to turn his passion of wine into a career. After working for two well-respected wine merchants Matt wanted to take wine retail to the next level and The Smiling Grape Company opened its doors in 2008.

What does The Smiling Grape Company offer?
Wines, beers and spirits
Expert advice
Monthly wine clubs
Wine tastings
Party Planning
Wedding lists
Free local delivery
Free national delivery over £120
Wine courses
Discounts on large orders
Wholesale with a free wine list service
Free wine training for trade customers
Corporate events
Cellar planning
WSET trained sales staff
Wedding consultations
Wine available to taste
Online purchasing
Free glass hire
Gift wrapping
Major credit cards accepted
Sale or return
Personalised labels
Gift ideas and vouchers
Wine books, magazines, DVDs and gift cards

Opening Hours

Tuesday 10.00am – 6.00pm
Wednesday 10.00am – 6.00pm
Thursday 10.00am – 6.00pm
Friday 10.00am – 6.00pm
Saturday 10.00am – 6.00pm

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